Events

I’ve eliminated back-EMF — the InfiniX motor reveal, exclusively for ATLAS members

·4 min read

On Saturday 18 July 2026, I’m going to show ATLAS members something I’ve never made public. A reveal, in person and on site, exclusively — before it’s published anywhere else. What I’m about to present challenges a limit that engineers and physicists have taken for granted for more than a century.

The problem everyone believed was unsolvable

Every electric motor on the planet fights an invisible phenomenon: counter-electromotive force, the back-EMF. It’s the resistance that means the faster a motor spins, the more energy it takes just to hold that speed. It’s why every electric motor in use today — from cars to wind turbines, from pumps to datacenters — dissipates a significant share of its energy as heat and internal resistance.

We’ve always tried to reduce it. Never to remove it. Because we believed it was fundamental.

What this limit costs the world

This constraint is not an engineering footnote. It shapes the energy cost of our entire civilization:

  • Datacenters that consume gigawatts could run on a fraction of that energy.
  • Bitcoin mining, artificial intelligence, servers — the entire global digital infrastructure rests on systems subject to this loss.
  • Electric vehicles could travel radically different distances on the same batteries.
  • Water-pumping systems in developing countries could run at a fraction of today’s cost.

In the InfiniX motor, I’ve eliminated it

Not reduced it. Eliminated it.

This is not an incremental improvement. It’s a paradigm shift — and I’m going to demonstrate it live and in person, in front of ATLAS members.

Register for the eventBecome a member — €50/yr

ATLAS members see it first

Exclusively. In person, on site. On 18 July 2026. Before the journalists, before social media, before everyone else. The event will be filmed, and a video of the reveal will then be sent individually to every member.

If you’re not a member yet and you want to be among those who see this before anyone else, you know what to do. 💪

⚠️ Filmed and broadcast event. Journalists will be present on site and the event will be broadcast on social media. By taking part, you agree to appear on camera and to be filmed.

How to take part

When: Saturday 18 July 2026, on site, in person.
Where: Faraday Labs — 3 impasse des Ateliers, 85280 La Ferrière (Vendée, France).
Entry: free, reserved for members in good standing. Not a member yet? You can join on site (€50, cash).

Online membership is currently closed: card payment will open as soon as the association is officially registered (SIRET / Kbis) and we can enable online payment (Stripe). Until then, the only way to join the association and attend the reveal is to come on 18 July.

Register for the eventBecome a member — €50/yr

Let’s change society. Now.

I didn’t do this to file a patent and let it sleep in a drawer. I did it so we can change things — together, and fast. Join us on 18 July.

— Christophe Tétard, inventor of the InfiniX motor